Chapter 2: The Multiple Faces of Emotion and Design
Summary :
This chapter elaborates more on how the three levels of emotion work together and are used in design. The design for each level is different. The visceral level deals with what what we see, like first impressions. The behavioral level deals with use and experience with the product. The reflective level deals is the only level that both thought and emotion are experienced.
The levels of emotion can be mapped to the following product characteristics in design. The visceral design is linked with appearance. The behavioral design is linked to the pleasure and effectiveness of use. The reflective design is linked with self-image, personal satisfaction, and memories. The designer must know the audience.
The levels of emotion can also be used in marketing. These are given by examples such as video games.
Discussion:
This chapter felt like I was almost re-reading chapter 1. It seems like the main point to take away from the chapter is how the 3 levels of emotion described in the book are used in actual design and why they are important.
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