Summary:
The book starts out by stating that more attractive designs are perceived as easier to use. The idea of focus and fun are discussed and how they can be incorporated in design. Focus is usually demanded by negative affects, such as deadlines. Creativity and fun are usually promoted by a nice design. The example used to incorporate both possibilities in a design would be to have a pretty design but if something goes wrong and much focus is needed give negative feedback such as a buzzer, flashing light, or flashing light with beeping.
There are three levels of emotion that work together that must be thought about in design. There is visceral, behavioral, and reflective. Visceral deals with how we feel about appearance. This emotion is our first impression. Behavioral is linked to how we feel when using the product and how effective it is. The reflective emotion deals with how we feel about the emotions we have towards the product after using it. An example of reflective is something that has sentimental value. These levels of emotion can be used when designing a product based on what its function is supposed to be. These emotions can also appeal to marketing and influence our decision to purchase or use a product.
The levels of emotion can be broken down further. Visceral is dominated by how something looks, feels, and sounds. Behavioral is all about function and use, appearance has no role in it. Reflective is influenced more by what message the product sends. This idea can vary between cultures and this factor should be thought of in design.
Discussion:
These readings elaborated more on the idea of a different element of design to consider. These ideas are very important because if they are used properly they can help a designer understand the different levels of design and what all of the factors are to consider. The more a designer knows about the people the design is being made for the better these ideas can be used.
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