Chapter 3: Three Levels of Design: Visceral, Behavioral, and Reflective
Summary:
This chapter discusses the ideas behind using the visceral, behavioral, and reflective senses in design. Visceral design is dominated by look, feel, and sound. Behaviroal design is about use and performance, appearance doesn't matter. It is important in behavioral design to make sure the system image of the final design matches the right user model. Reflective design is more about what message the product sends. This can vary between cultures but is always important. The example about the motorola headset shows how all of these factors can be used in design.
Discussion:
This chapter repeats itself some more but at least this time it dives a little into how visceral, behavioral, and reflective design are used through example. I thought the motorola example was rather helpful but the example about the clothing stores was not.
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